Released on: August 11, 2008, 8:12 pm

Press Release Author: Adsale Exhibition Services Ltd

Industry: Apparel & Fashion

Press Release Summary: Dongguan China Shoes.China Shoetec is an UFI approved event
and the only shoes fair in Dongguan of PR China. It is the best one-stop sourcing
platform in Asia for middle-to-high end footwear, materials & machineries. Dongguan,
being the production hub of middle-to-high end shoes in PR China, provided an ideal
platform for shoes exhibition and it\'s convenience to plan for factory visits after
show.

Press Release Body: China's shoe export is facing the challenges from various
economic environment in 2008, including international trade barriers, appreciation
of RMB, increasing raw material price, rising labor cost and US dollar's
devaluation. The 8th Dongguan China Shoes . China Shoetec (Autumn 2008), which will
be staged from October 30-November 1, 2008 at Houjie, Dongguan, Guangdong, PR China,
will provide the latest market information and the professional advices from experts
for industry players to enhance their strategic decision making. The fair will help
companies to uncover the global market and keep up with the upcoming trends.
Moreover, it will also offer insight to the exhibitors on how to convert the
challenges into a new opportunity. In order to facilitate the industry communication
and cooperation, Dongguan China Shoes . China Shoetec will serve as a bridge to
provide an ideal interacting platform for domestic and overseas industry players.

As the leading shoes manufacturer and exporter in the world, China's annual output
has exceeded 10 billion pairs in the past few years, accounting for 66% of global
manufacturing total. However, some specialists believe that quality, efficiency and
upgrading should be the future direction for China shoes industry in view of the
difficult economic and political environment. Middle and high-end market should be
focused & developed instead of low-end market. Therefore, firstly, the production
and export quantity of made-in-China shoes may decrease in future, while the product
price and total export amount will keep growing due to its higher quality. Secondly,
upgrading, restructuring and transferring will be the trend for China shoes
industry. Shoes industry in China will be more competitive after its transformation
& structural adjustment. Besides, with the population of 1.3 billion, China herself
is a huge potential market. According to the statistics of "CONSUMPTION DAILY", only
1.7 pairs of shoes are consumed per person in average in China every year, while
it's 7.8 pairs for Europe and 8.7 pairs for U.S. The shoes companies in China should
try their best to explore & develop domestic market for its great potential.
Finally, it is necessary to build up brands for international market. China's
companies should speed up in brand building and marketing at international markets
to create more rooms for profit-making and more long-lasting competitiveness.

The 8th Dongguan China Shoes. China Shoetec (Autumn 2008), which has been playing an
important role in enhancing industry upgrading for years, will bring in new business
opportunities and market intelligence for the industry players. Furthermore, newly
set up activity focusing on "Export, Domestic Sales Channels and Branding" will
demonstrate in-depth analysis on shoes' sales market & production bases in China.
Experts and representatives of renowned brands will be invited to share & discuss on
the brand building and channel management.

The scale of The 8th Dongguan China Shoes. China Shoetec, which will be held from
October 30-November 1, 2008, will be further expanded. It is expected that over 650
exhibitors will participate in the event, and the total exhibiting area will reach
30,000 m2, growing 20％ over the same period of last year.

To facilitate visitors and buyers visit, organizers will group the products into
different zones. "Shoe Zone" will mainly showcase the new & fashionable
middle-to-high end footwear; "Accessory, Leather and Material Zone" will highlight
the latest style of materials, leather, and accessories, while "Machinery Zone" will
mainly focus on various cutting edge equipments and technologies on manufacturing,
maintenance, and measuring. The show will cover all shoes-related products and
services from design, production to finished products.

The event has been highly supported by many old and new exhibitors. A number of
renowned companies, especially some new exhibiting companies of international
brands, have confirmed their participation, such as Guangzhou Quansheng Shoes Co.
Ltd, Best Future Footwear Company Ltd, Cortina China Ltd, Hong Kong Betta, Tonsam
(International) Ltd Long-Live Footwear Co., etc. Old exhibitors are satisfied with
the value-added services provided by the organizers, many of them requested to
expand their booth areas, such as Isca Shoes Company, Castle Leaf (Asia) Trading
Ltd, Dongguan Huashen, etc.

Dongguan China Shoes. China Shoetec is jointly organized by China Chamber of
Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA),
Messe Dusseldorf China Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern
Convention and Exhibition Management Co., Ltd. It has been successfully launched for
7 editions, and is the only professional shoes event in Dongguan as well as the
UFI-approved event that offers the best one-stop sourcing platform for middle and
high end footwear, materials and machinery in Asia. Based on successful experience
and abundant resources for many years, this grand event will definitely be your
ideal choice for seeking market information and business opportunities.

For more show information, please visit http://www.ChinaShoesExpo.com

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Issued by Adsale Exhibition Services Ltd
6th Floor, 321 Java Road, North Point, Hong Kong
Tel: (852) 2811 8897, Fax: (852) 2516 5024
Exhibitor Contact: Ms Cat Wong / Ms Lorain Lui
E-mail: shoe@adsale.com.hk
Visitor & Media Contact: Ms. Fiona Pang
E-mail: publicity@adsale.com.hk

Web Site: http://www.ChinaShoesExpo.com

Contact Details: Adsale Exhibition Services Ltd
6th Floor, 321 Java Road,
North Point,
Hong Kong